Employer's 1st Choice insurance services, combined with Preferred Financial Corporation, Colorado Bankers Life, and Industry Savings Plans bring over 63 years of experience to the payroll deduction market serving civil service, postal, city, county, state and association employees as well as the small business market.

"Our partnership with the California Farm Bureau Health Plan gives us an edge in bringing innovative, quality and affordable health insurance to individuals, families and small business owners. The California Farm Bureau Health Plan is the oldest and largest association health plan in California . In this era of skyrocketing health premiums we have solutions to help you protect your bottom line without watering down your benefits."

It is our mission to help employers recruit and retain valuable employees in today's competitive employment environment by providing quality voluntary benefits and superior service at no direct cost to their business.

Colorado Bankers Life’s life, health and tax free annuity products make an ideal benefit package where none exists or can add incredible value to an existing benefit package.

	Allow employees to design an affordable, personal benefit package.
	Improve the employer's fringe benefit program at no additional cost.
	Show concern for the employee's welfare, enhancing the employer's image and increasing morale.
	Requires no set-up costs, no administrative costs and no government mandated paperwork.